The Field is led by Amayah Pelegrin and Vid Tratnik, working with other collaborators and associates based on the scope of our projects.
We work internationally, with a specific focus in north Italy, Slovenia and the UK.
Founder and Co-Director
Amayah is a creative strategist, coach and facilitator whose mission it is to awaken the full potential of people and organisations to thrive and co-create a sustainable future.
Working with over 700 organisations and individuals across the creative industries, the social sector, academia and corporate business, she has lead projects and leadership training programmes in the UK, Europe, Africa and Southeast Asia on creativity and innovation, organisational development, emotional intelligence, systems change, climate action and intercultural understanding, supporting people to realise their creative power, collaborate and make bold changes.
She conducts original research, and her most recent paper “Feel Your Feelings” is an exploration of how embodied emotional intelligence is crucial to our ability to thrive and creatively lead in times of crisis.
Amayah set up The Field in 2018 to support a paradigm shift towards leadership culture that is authentic, courageous and capable of contributing to systemic transformation. She also provides coaching and executive leadership development to individuals and teams through her private coaching practice, and as an associate trainer and coach with 64 million artists Strategic Leadership in Research programme.
Previously she was Head of Creative Programmes at pioneering organisation Julie's Bicycle, developing programmes and campaigns to embed climate justice into the cultural sector and support a new generation of Creative Climate Leaders. She created the first Sustainable Cultural Management course in 2016 and conceived and co-designed Creative Climate Leadership in 2017, the world's first climate-specific leadership programme for the cultural sector.
She holds a masters in Creative Media Enterprise from Warwick University, is a certified ILM7 Executive Coach, and a fellow of the UK’s Clore Leadership Programme.
Amayah was formerly known as Sholeh Johnston.
Vid is a coach, facilitator and education designer with a background in psychology, working in the space connecting personal and societal change to build safe work environments of healthy relationships where the best innovations can emerge.
Vid works with private businesses and NGOs on strategic organisational development, and provides coaching and executive leadership development to individuals and teams. His mission is to bring awareness of the emotional territory that affects how we relate in work and life, as a means of helping people reconnect with their personal power and build meaningful relationships that open a world of creative and transformative possibilities.
Previously he led the Association for Art and Social Change PiNA (2005 - 2022), building it from scratch to a thriving organisation of 15 employees leading national and international projects that support the sustainable development of civil society through art, social innovation, non-formal education and citizen science across Europe and Africa.
As a freelance coach, educator, consultant and practitioner of Theatre of the Oppressed since 2005, Vid has worked with clients such as UNESCO, the Council of Europe and the European Commission, writing manuals and delivering training on participative public policy, cultural management, media literacy and climate leadership.
Vid was also a board member of the Regional Development Council of the Obalno-kraška region in Slovenia (2007-2014), the steering committee of the European Commission’s Interreg Program (2014-2020) and the Regional Association of SMEs in Koper (2018-2022). He is currently completing his Masters in the Management of Sustainable Development at the University of Primorska, Koper (SI).