Creativity * Purpose * Collaboration 


Accredited Relational Dynamics Coach

(ILM level 7)

Relational Dynamics 1st

Gestalt Group Facilitation

Gestalt Centre London

Conflict Transformation

Moving Conflicts

Consensus Building


Design Thinking

IOEE Academy

Creative and Media Enterprise, MA

University of Warwick

Creative Writing, BA Hons

University of WarwiCK

The Field is a creative consultancy led by Sholeh Johnston. We work with people and organisations to affect change at a personal, organisational and systemic level. 

Sholeh is a creative strategist, coach and facilitator who works across the creative industries in the UK and internationally. She combines expertise in innovation, environmental sustainability, intercultural understanding and systems change, with creative programming, professional development, strategy and future-proofing experience. 

Sholeh started her career at Visiting Arts designing and facilitating professional development programmes, research visits and collaborative learning labs to foster intercultural understanding. With a regional focus on the Middle East, she nurtured relationships with the British Council and Arts Council England, and collaborated with critical stakeholders like the Foreign Commonwealth Office and BBC Persian Service. Working in sensitive political environments helped her develop a nuanced approach to working internationally, which she's since honed in Europe, North America and South Africa. 


Sholeh joined Julie's Bicycle in 2010 where she worked with hundreds of organisations across the creative sector to take environmental action as a consultant, communicator, facilitator, project manager, creative programmer and public speaker. She led on Arts Council England's flagship programme with Julie's Bicycle to engage over 700 National Portfolio Organisations in environmental change initiatives, including leadership development, training, events, research and practical resources. With her penchant for working across disciplines, she also produced programmes exploring the role of creative technology, data and design in enabling a low carbon future. She led on several international partnerships, including the Green Art Lab Alliance (2012-2015), and produced the ArtCOP21 Professional Workshop for cultural policymakers, organisations and artists at the UN's 21st Conference of the Parties on Climate Change in Paris (2015), where the historic Paris Agreement was signed. 


Sholeh co-created and facilitated the world's first Sustainable Cultural Management and Creative Climate Leadership courses, attended by participants from over 30 countries. She now works with a range of UK and international partners on initiatives to inspire creative leadership, culture and action for sustainable development. 

Current Associates


Petia Tzanova

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Petia is a facilitator, coach and communications expert with over a decade of experience working in arts, culture and social innovation. She specialises in programme design, delivery and leadership development.


From 2014 to January 2019 Petia led the communications, marketing and digital transformation at Clore Leadership, the pioneers of cultural leadership in the UK. She was responsible for the creation of a new visual identity and website, implemented a new CRM and application system and grew the reach and diversity of applicants to all programmes. Petia piloted a range of new Clore Leadership initiatives and events as part of the innovation lab: a sold-out conference for emerging change-makers Emerging Futures, a national conference on good governance Governance Now, the Cultural Governance Alliance, a webinar series and open events around the country.  She looked after the Clore Leadership alumni network of 2000+ leaders across the arts, culture and creative sector. In 2017 she co-facilitated at the Advanced Cultural Leadership Programme for south east Asian leaders delivered in partnership with Hong Kong University.


Previously Petia spent four years as Marketing and Communications Manager for award-winning homeless theatre company Cardboard Citizens where she delivered a wide range of innovative audience development, digital transformation, training and fundraising projects and trained as a Theatre of the Oppressed facilitator. She won a Third Sector Excellence Award for Cardboard Citizens’ annual review Our Story in 2012.


Other roles have spanned communications, project management and consulting for Eastside Primetimers and 3SC, the Third Sector Consortium as well as stints as a theatre director, facilitator and performer in the UK and Sri Lanka. 

Petia is an accredited coach (Relational Dynamics 1st – ILM Level 7) a Trustee of InSite Performance, former Trustee of Odd Eyes Theatre and Mentor for You Make It. She was a Clore Emerging Leader in 2014 and holds a BA (Hons) in Politics & International Studies and an MA in Creative & Media Enterprise from the University of Warwick.